M'zaka zaposachedwa, chimphona chapadziko lonse cha diamondi cha De Beers chakhala m'mavuto akulu, chikuvutitsidwa ndi zinthu zingapo zoyipa, ndipo chawunjikana diamondi yayikulu kwambiri kuyambira pamavuto azachuma a 2008.
Pankhani ya chilengedwe cha msika, kupitirizabe kuchepa kwa kufunikira kwa msika m'mayiko akuluakulu kwakhala ngati nyundo; kuwonekera kwa diamondi zokulira mu labotale kwakulitsa mpikisano; ndipo zotsatira za mliri watsopano wa korona zapangitsa kuti maukwati achuluke, kuchepetsa kwambiri kufunika kwa diamondi pamsika waukwati. Pansi pa zovuta zitatu izi, mtengo wamtengo wapatali wa diamondi padziko lonse lapansi wa De Beers udakwera mpaka pafupifupi madola 2 biliyoni aku US.
Mkulu wa bungwe la De Beers, Al Cook ananena mosapita m’mbali kuti: “Kugulitsa diamondi kwachaka chino sikulidi chiyembekezo.”
Poyang'ana m'mbuyo, De Beers nthawi ina anali wosewera wamkulu pamakampani a diamondi, akuwongolera 80% ya diamondi padziko lonse lapansi m'ma 1980s.
M'zaka za m'ma 1980, De Beers inkalamulira 80% ya diamondi padziko lonse lapansi, ndipo ngakhale lero ikuwerengera pafupifupi 40% ya diamondi yachilengedwe padziko lonse lapansi, zomwe zimapangitsa kuti ikhale yofunika kwambiri pamakampani.
Poyang'anizana ndi kutsika kotsatizana kwa malonda, De Beers adayimitsa zonse. Kumbali ina, idafunikira kutsika mtengo poyesa kukopa ogula; kumbali ina, yayesera kuwongolera kagayidwe ka diamondi poyesa kukhazikika kwamitengo yamsika. Kampaniyo yachepetsa kwambiri zokolola kumigodi yake ndi pafupifupi 20% poyerekeza ndi zaka za chaka chatha, ndipo sanachitire mwina koma kuchepetsa mitengo pa malonda ake aposachedwa mwezi uno.
Pamsika wovuta wa diamondi, chikoka cha De Beers sichinganyalanyazidwe. Kampaniyo imapanga zochitika zamalonda za 10 chaka chilichonse, ndipo ndi chidziwitso chakuya chamakampani ndi kayendetsedwe ka msika, ogula nthawi zambiri sachitira mwina koma kuvomereza mitengo ndi kuchuluka kwa De Beers. Malinga ndi magwero, ngakhale mitengo yotsika mtengo, mitengo yamakampani ikadali yokwera kuposa yomwe ikupezeka pamsika wachiwiri.
Panthawiyi pamene msika wa diamondi uli pavuto lalikulu, kampani ya makolo a De Beers ya Anglo American inali ndi lingaliro loyimitsa ngati kampani yodziimira. Chaka chino, Anglo American anakana ndalama zokwana madola 49 biliyoni kuchokera ku BHP Billiton ndipo adadzipereka kugulitsa De Beers. Komabe, mkulu wa bungwe la Anglo America a Duncan Wanblad, wamkulu wa gulu la Anglo American, anachenjeza za zovuta za kutaya De Beers, mwina kudzera kugulitsa kapena kupereka koyamba kwa anthu (IPO), chifukwa cha kufooka komwe kulipo pamsika wa diamondi.
Pofuna kugulitsa malonda, a De Beers adakhazikitsanso kampeni yotsatsa mu Okutobala yomwe imayang'ana kwambiri "ma diamondi achilengedwe"
Mu Okutobala, a De Beers adayambitsa kampeni yotsatsa yomwe imayang'ana kwambiri "ma diamondi achilengedwe," ndi njira yopangira komanso mwanzeru yofanana ndi yamakampani otsatsa azaka zazaka za zana la 20.
Cook, yemwe wakhala pampando wa De Beers kuyambira February 2023, adati kampaniyo iwonjezera ndalama zake pakutsatsa ndi kugulitsa zinthu molumikizana ndi kuchotsedwa kwa De Beers, ndi cholinga chofuna kukulitsa mwachangu maukonde ake ogulitsa padziko lonse lapansi kuyambira 40 mpaka 100 masitolo.
Cook adalengeza molimba mtima kuti: "Kuyambikanso kwa gulu lalikulu la malonda a malonda ...... ndi, m'maso mwanga, ndi chizindikiro chachikulu cha zomwe De Beers yodziimira yokha idzawoneka. M'malingaliro mwanga, ino ndiyo nthawi yabwino yolimbikira kwambiri pa malonda ndi kuthandizira mokwanira kumanga mtundu ndi kukulitsa malonda, ngakhale pamene tikuchepetsa kuwononga ndalama zogulira ndalama ndi migodi."
Cook akutsimikizanso kuti "kuchira pang'onopang'ono" pakufunika kwa diamondi padziko lonse lapansi kukuyembekezeka kucha chaka chamawa. Anatinso, "Tawona zizindikiro zoyamba zakuchira ku US mu Okutobala ndi Novembala." Izi zimachokera ku data ya kirediti kadi yomwe ikuwonetsa kukwera kwa zodzikongoletsera ndi kugula mawotchi.
Katswiri wamakampani odziyimira pawokha, Paul Zimnisky, akulosera kuti malonda a diamondi a De Beers akuyembekezekabe kugwa pafupifupi 20% mchaka chapano, potsatira kutsika kwakukulu kwa 30% mu 2023. Komabe, ndizolimbikitsa kuwona kuti msika ukuyembekezeka kuchira pofika 2025.
Nthawi yotumiza: Jan-02-2025