Monga wosewera wapamwamba mu makampani achilengedwe, de Beers imakhala ndi gawo limodzi mwa magawo atatu a gawo lamsika, kutsogolo kwa Alrossa's Alrossa. Ndiwo ndalama komanso wogulitsa, kugulitsa diamondi kudzera kwa ogulitsa achitatu ndi malo ogulitsa ake. Komabe, Deer akukumana ndi "nyengo yozizira" zaka ziwiri zapitazi, ndi msika wokhala waulesi kwambiri. Imodzi ndiyotsika kwambiri pakugulitsa diamondi yachilengedwe mu msonkhano waukwati, womwe umakhudzidwa kwenikweni ndi dayamondi-growds a Lab, omwe ali ndi mphamvu pang'onopang'ono amakhala pamsika wa diamondi yachilengedwe.
Zodzikongoletsera zambiri zikuwonjezeranso ndalama zawo mu gawo la lab-greakight disving. Komabe, posachedwa, Deali adalengeza za kusintha kwakukulu, kusankha kuyimitsa ma diamondi obiriwira opangira mtundu wake wogula ndikuyang'ana pakupanga ma diamondi achilengedwe opukutidwa. Chisankhochi cha Serks chimangoyang'ana kuchokera ku diamondi ya lab-yobiriwira kupita ku diamondi yachilengedwe.
Mu jock las vegas chakudya cham'mawa, de Beerle Ceo Al Cook Cook Cook anati, "Tikukhulupirira kuti mtengo wa dayamondi wa lab-wobiriwira mabodza, m'malo mopanga ukadaulo wake, m'malo mopanga mafakitale." Dea akusunthira patsogolo pake kwa diamondi ya lab-gredring mafakitale omwe athetsa mafakitale atatu omwe adzagwirizanitse mafakitale atatu a ma curland, Oregon. Kusintha kumeneku kudzasintha malowo kukhala pakatikati paukadaulo woyang'ana diamondi kwa mafayilo ogwiritsa ntchito mafakitale. Cook adatinso cholinga cha Beers ndikupanga chinthu zisanu ndi chimodzi "mtsogoleri mu njira zopangira tekitala." Anatsindika, "Tidzaona zinthu zathu zonse kuti apange malo achitetezo padziko lonse lapansi." Chilengezo ichi chimawonetsa kumapeto kwa Deers Ulendo wa Zaka zisanu ndi chimodzi zopanga daimondi ya lab-wobiriwira chifukwa cha mzere wake wamtengo wapatali. Izi zisanachitike, zinthu zisanu ndi chimodzi zinali ndi chidwi choyandikana ndi ma dayamondi a mafakitale ndi kafukufuku.
Ma dayamondi obiriwira, monga chopangidwa ndi nzeru za anthu komanso ukadaulo wapamwamba kwambiri, makristale omwe amakulitsidwa ndi kuwongolera zinthu zosiyanasiyana mu labotale. Maonekedwe, mankhwala, ma diamondi ya lab-grown amafanana ndi ma dayamondi achilengedwe, ndipo nthawi zina, daimondi yolima labu ngakhale imaposa diamondi yachilengedwe. Mwachitsanzo, mu labotale, kukula ndi mtundu wa diamondi imatha kusinthidwa posintha momwe kulimirira. Zizolowezi zotere zimapangitsa kuti zikhale zosavuta kwa daimondi ya lab yolimbana ndi zosowa zanu. Bizinesi ya Beers yokhala ndi Beer de zakhala zikuchitika nthawi zonse migodi ya diamondi yachilengedwe, yomwe ndi maziko a chilichonse.
Chaka chatha, makampani a diamondi yapadziko lonse lapansi anali mu slump, ndipo denso la Beers anali pachiwopsezo. Komabe, ngakhale pamavuto ngati amenewa, al kuphika (CEO wa mowa) sanasonyeze kuti alibe chiyembekezo chokhudza tsogolo la msika ndipo wapitilizabe kucheza ndi Africa ndikukonzanso migodi yambiri ya diamondi.
DE VEREER adasinthanso zinthu zatsopano.
Kampaniyo imayimitsa ntchito zonse ku Canada (kupatula ku GAada Chae) ndikuyang'ana ndalama zobwezeretsedwa, monga kukonza malowa ku South Africa ndi kupita patsogolo kwa mnzanga wa Jutswana. Ntchito yofufuza idzayang'ana pa Angola.
Kampaniyo imataya zinthu zosagwirizana ndi kusiyanasiyana, ndikusiya ntchito zopanda pake kuti mukwaniritse cholinga chosunga ndalama za $ 100 miliyoni pachaka.
Zovala zidzakambirana mgwirizano watsopano wokhala ndi zipilala mu 2025.
Kuyambira mu theka lachiwiri la 2024, yemwe ndi wolipirira amasiya kupereka malipoti ogulitsa ndi batani ndikusinthana ndi malipoti angapo atsatanetsatane. Cook adalongosola kuti izi zidayenera kukwaniritsa zoti "kuwonekeratu ndikuchepetsa mauthenga" ndi mamembala ndi ogula.
Kutha ku Refocoka pamsika waku India. DE Beers adzakulitsa ntchito yake ndiku "kupanga" mtundu wake womaliza wogula deers obers. Sandnine wand, CEO wa Beers Brand, yemwe adanenedwa pamsonkhanowu: "Mtunduwu ndi wozizira kwambiri. Chifukwa chake munganene kuti ndizowoneka bwino kwambiri. Chifukwa chake mungaganize kuti ndizowoneka bwino kwambiri. Chifukwa chake, tikhoza kuzimitsa pang'ono ndi kukongoletsa kwambiri." Kampaniyo ikukonzekera kutsegula malo ogulitsira ogulitsa a Rue de La Paris ku Paris.
Post Nthawi: Jul-23-2024