Monga wosewera wapamwamba kwambiri pamsika wa diamondi, De Beers ali ndi gawo limodzi mwa magawo atatu amsika, patsogolo pa Alrosa waku Russia. Ndiwogulitsa migodi komanso wogulitsa, akugulitsa diamondi kudzera mwa ogulitsa ena ndi malo ake omwe. Komabe, De Beers adakumana ndi "nyengo yozizira" m'zaka ziwiri zapitazi, pomwe msika udakhala waulesi. Chimodzi ndi kutsika kwakukulu kwa malonda a diamondi achilengedwe pamsika waukwati, zomwe kwenikweni zimakhudzidwa ndi diamondi zomwe zimakula labu, zomwe zimakhala ndi mtengo waukulu ndipo pang'onopang'ono zimalowa msika wa diamondi zachilengedwe.
Zodzikongoletsera zochulukirachulukira zikuchulukirachulukira ndalama zawo m'munda wa zodzikongoletsera za diamondi zomwe zakula labu, kufuna kugawana chidutswa cha chitumbuwacho, ngakhale a De Beers analinso ndi lingaliro loyambitsa mtundu wa ogula a Lightbox kuti apange diamondi zokulirapo labu. Komabe, posachedwapa, a De Beers adalengeza zakusintha kwakukulu, poganiza zosiya kupanga diamondi zokulirapo pamtundu wake wa ogula a Lightbox ndikuyang'ana kwambiri kupanga ndi kugulitsa diamondi zopukutidwa zachilengedwe. Lingaliroli likuwonetsa kusintha kwa De Beers kuchoka ku diamondi zomwe zidakulitsidwa labu kupita ku diamondi zachilengedwe.
Pamsonkhano wa kadzutsa wa JCK Las Vegas, Mtsogoleri wamkulu wa De Beers, Al Cook adati, "Timakhulupirira kwambiri kuti mtengo wa diamondi wopangidwa ndi labu uli pa luso lake, osati malonda a zodzikongoletsera." De Beers ikusintha chidwi chake cha diamondi zomwe zidakulitsidwa ndi labu kupita ku mafakitale, pomwe bizinesi yake ya Element Six ikukonzedwa bwino yomwe iphatikiza mafakitale ake atatu a chemical vapor deposition (CVD) kukhala malo okwana $94 miliyoni ku Portland, Oregon. Kusintha kumeneku kudzasintha malowa kukhala malo aukadaulo omwe amayang'ana kwambiri kupanga diamondi kuti agwiritse ntchito mafakitale. Cook ananenanso kuti cholinga cha De Beers ndikupanga Element Six "mtsogoleri wazopanga ukadaulo wa diamondi." Iye anatsindika kuti, "Tidzaika zinthu zathu zonse kuti tipange malo apamwamba kwambiri a CVD." Chilengezochi chikuwonetsa kutha kwa ulendo wazaka zisanu ndi chimodzi wa De Beers wopanga diamondi zopangidwa ndi labu pamzere wake wa zodzikongoletsera za Lightbox. Izi zisanachitike, Element Six idayang'ana kwambiri kupanga diamondi pamafakitale ndi kafukufuku.
Ma diamondi opangidwa ndi labu, monga chopangidwa ndi nzeru za anthu komanso ukadaulo wapamwamba, ndi makhiristo omwe amalimidwa ndikuwongolera moyenera mikhalidwe yosiyanasiyana mu labotale kuti ayesetse kupanga ma diamondi achilengedwe. Maonekedwe, katundu wamankhwala, komanso mawonekedwe a diamondi omwe amamera mu labu amakhala pafupifupi ofanana ndi diamondi zachilengedwe, ndipo nthawi zina, diamondi zomwe zimapangidwa ndi labu zimaposa diamondi zachilengedwe. Mwachitsanzo, mu labotale, kukula ndi mtundu wa diamondi zimatha kusinthidwa mwa kusintha momwe amalima. Kusinthika kotereku kumapangitsa kuti ma diamondi omwe amakula mosavuta akwaniritse zosowa zawo payekha. Bizinesi yayikulu ya De Beers nthawi zonse yakhala ikugulitsa migodi ya diamondi, yomwe ndi maziko a chilichonse.
Chaka chatha, msika wa diamondi padziko lonse lapansi udagwa pansi, ndipo phindu la De Beers linali pachiwopsezo. Komabe, ngakhale zili choncho, Al Cook (CEO wa De Beers) sanasonyezepo maganizo oipa ponena za tsogolo la msika woipa ndipo akupitiriza kugwirizana ndi Africa ndikuyika ndalama pakukonzanso migodi yambiri ya diamondi.
De Beers nayenso anapanga masinthidwe atsopano.
Kampaniyo idzayimitsa ntchito zonse ku Canada (kupatula mgodi wa Gahcho Kue) ndikuyika patsogolo ndalama zamapulojekiti obweza ndalama zambiri, monga kukweza mphamvu za mgodi wapansi panthaka wa Venetia ku South Africa komanso kupita patsogolo kwa mgodi wapansi panthaka wa Jwaneng ku Botswana. Ntchito yowunikira idzayang'ana ku Angola.
Kampaniyo idzataya zinthu zomwe sizili za diamondi komanso zosagwirizana, ndikuyimitsa ma projekiti omwe siapakati kuti akwaniritse cholinga chopulumutsa $100 miliyoni pamitengo yapachaka.
De Beers ikambirana za mgwirizano watsopano ndi owonera mu 2025.
Kuyambira theka lachiwiri la 2024, wogwira ntchito mumgodi adzasiya kupereka lipoti lazogulitsa ndi batch ndikusintha malipoti atsatanetsatane amtundu uliwonse. Cook adalongosola kuti uku kunali kukwaniritsa kuyitanidwa kwa "kuwonetsetsa bwino komanso kuchepetsa malipoti" ndi mamembala amakampani ndi omwe amagulitsa ndalama.
Forevermark idzayang'ananso msika waku India. De Beers ikulitsanso ntchito zake ndi "kupanga" mtundu wake wogula wa De Beers Jewellers. Sandrine Conze, CEO wa mtundu wa De Beers, adati pamwambo wa JCK: "Chizindikirochi pakali pano ndichabwino kwambiri - mutha kunena kuti ndi chopangidwa mwaluso kwambiri. Chifukwa chake, tifunika kupangitsa kuti chikhale chokhudzidwa komanso kumasula chithumwa chapadera cha kampaniyo. De Beers Jewellers mtundu." Kampaniyo ikukonzekera kutsegula sitolo yapamwamba pa Rue de la Paix wotchuka ku Paris.
Nthawi yotumiza: Jul-23-2024