Zodzikongoletsera Zapamwamba Zimatenga Ulendo Wamsewu

Wolemba Tina Isaac-Goizé

Malipoti ochokera ku Paris

Julayi 2, 2023

Osati kale kwambiri, zowonetsera zamtengo wapatali zodzikongoletsera ku Place Vendome ndi zozungulira zinapangitsa kuti ziwonetsero za semianual couture zikhale zochititsa chidwi kwambiri.

Chilimwe chino, komabe, zowomba moto zazikulu zambiri zachitika kale, mitundu kuchokera ku Bulgari kupita ku Van Cleef & Arpels ikubweretsa zosonkhanitsa zawo zapadera m'malo achilendo.

Opanga zodzikongoletsera zazikulu akutenga njira yofanana ndi yamakampani opanga mafashoni, kusankha masiku awoawo a zochitika zambiri ndikuwuluka ndi makasitomala apamwamba, osonkhezera ndi okonza kwamasiku angapo a cocktails, canapés ndi cabochons. Zonse zimawoneka ngati zowonetsera mopambanitsa zapamadzi (kapena malo ochezera) zomwe zabweranso ndi kubwezera kuyambira mliriwo unatha.

Ngakhale kuti kugwirizana pakati pa zodzikongoletsera zapamwamba ndi malo omwe amawululidwa kungakhale kovuta, Luca Solca, katswiri wamaphunziro apamwamba ku Sanford C. Bernstein ku Switzerland, analemba mu imelo kuti zochitika zoterezi zimalola makasitomala kuti azisangalala ndi makasitomala "kuposa mlingo uliwonse umene ife timapanga. kudziwa."

"Ichi ndi gawo limodzi lakukwera mwadala komwe ma mega-brands akuyendetsa kuti asiye ochita nawo fumbi," adawonjezera. "Simungakwanitse kugula ziwonetsero zazikulu, ziwonetsero zazikulu zoyendayenda komanso zosangalatsa zapamwamba za VIP kumakona anayi adziko lapansi? Ndiye sungathe kusewera mu Premier League. "

Nyengo ino maulendo a uber-mwanaalirenji adayamba mu Meyi pomwe Bulgari adavumbulutsa zosonkhanitsira zake za Mediterranea ku Venice.

Nyumbayo idatenga Palazzo Soranzo Van Axel wazaka za m'ma 1500 kwa sabata, ndikuyika makapeti akum'mawa, nsalu zamtundu wa miyala yamtengo wapatali ndi kampani yaku Venetian Rubelli ndi ziboliboli zojambulidwa ndi wopanga magalasi Venini kuti apange chipinda chowonetsera bwino. Chochitika chopanga miyala yamtengo wapatali choyendetsedwa ndi luntha lochita kupanga chinali mbali ya zosangalatsa, ndipo ma NFT adagulitsidwa ndi miyala yamtengo wapatali ngati Yellow Diamond Hypnosis, mkanda wa njoka yoyera wa golide wozungulira kuzungulira 15.5-carat pear-cut-cut fancy yellow diamondi.

Chochitika chachikulu chinali gala ku Doge's Palace kulemekeza zaka 75 za Bulgari siginecha kamangidwe ka Serpenti, chikondwerero chomwe chinayamba kumapeto kwa chaka chatha ndipo chidzadutsa gawo loyamba la 2024. Akazembe amtundu Zendaya, Anne Hathaway, Priyanka Chopra Jonas. ndi Lisa Manobal wa gulu la K-pop Blackpink adalumikizana ndi alendo pakhonde la palazzo kuwonetsero wamwala wamtengo wapatali wokonzedwa ndi mkonzi wamafashoni komanso wolemba Carine Roitfeld.

Mwa miyala yamtengo wapatali 400 ku Venice, 90 inali ndi mtengo wamtengo wapatali wa ma euro oposa milioni imodzi, mtunduwo unatero. Ndipo pamene Bulgari anakana kuyankhapo pa malonda, chochitikacho chikuwoneka kuti chinali chodziwika bwino pawailesi yakanema: Zolemba zitatu za Ms. anakwana oposa 15 miliyoni.

Nyengo ino onse a Christian Dior ndi Louis Vuitton adapereka zopereka zawo zazikulu kwambiri zodzikongoletsera mpaka pano.

Pagulu lake la zidutswa 170 lotchedwa Les Jardins de la Couture, Dior adapanga msewu pa June 3 panjira ya dimba ku Villa Erba, nyumba yakale ya Lake Como kwa wotsogolera mafilimu waku Italy Luchino Visconti, ndipo adatumiza anthu 40 ovala miyala yamtengo wapatali yamaluwa. mitu yolembedwa ndi Victoire de Castellane, wotsogolera zodzikongoletsera kunyumbayo, ndi zovala zapa couture zolembedwa ndi Maria Grazia Chiuri, director director a Dior Women's collections.