LVMH Group's Acquisition Spree: Ndemanga Yazaka 10 Yogwirizanitsa ndi Kupeza

2015: Repossi

Mu 2015, LVMH idapeza gawo la 41.7% mumtundu wa zodzikongoletsera za ku Italy Repossi, kenako ndikuwonjezera umwini wake mpaka 69%. Yakhazikitsidwa mu 1920, Repossi ndi yotchuka chifukwa cha mapangidwe ake ochepa komanso luso lamakono, makamaka mu gawo la zodzikongoletsera zapamwamba. Kusunthaku kunagogomezera zokhumba za LVMH pagawo lazodzikongoletsera komanso kuyika malingaliro atsopano apangidwe ndi mphamvu yamtundu mu mbiri yake. Kudzera mu Repossi, LVMH idaphatikizanso kupezeka kwake kosiyanasiyana pamsika wa zodzikongoletsera, ndikukwaniritsa zomwe zidalipo monga Bulgari ndi Tiffany & Co.

2016: Rimowa

Mu 2016, LVMH idapeza 80% mu katundu waku Germany Rimowa kwa € 640 miliyoni. Yakhazikitsidwa mu 1898, Rimowa imakondweretsedwa chifukwa cha masutukesi ake odziwika bwino a aluminiyamu ndi mapangidwe ake apamwamba, zomwe zimapangitsa kuti ikhale mtsogoleri pamsika wapaulendo wapamwamba kwambiri. Kugulitsaku sikungolimbitsa udindo wa LVMH m'gawo lazantchito zapamwamba komanso zidapereka njira yatsopano yokulira mu gawo la moyo. Kuphatikizika kwa Rimowa kunathandiza LVMH kuti ikwaniritse zomwe ogula padziko lonse lapansi amafuna pazamalonda, ndikupititsa patsogolo mpikisano wake pamsika wapamwamba.

2017: Christian Dior

Mu 2017, LVMH idapeza umwini wonse wa Christian Dior kwa $ 13.1 biliyoni, kuphatikiza mtundu wonsewo mu mbiri yake. Monga quintessential French luxury brand, Christian Dior wakhala chizindikiro mu makampani opanga mafashoni kuyambira pamene anakhazikitsidwa mu 1947. Kupeza kumeneku sikunangolimbitsa udindo wa LVMH pamsika wapamwamba komanso kulimbitsa mphamvu zake mu mafashoni apamwamba, katundu wachikopa, ndi zonunkhira. Pogwiritsa ntchito zida za Dior, LVMH idakwanitsa kukulitsa chithunzi chake padziko lonse lapansi ndikukulitsa gawo lake pamsika.

2018: Jean Patou

Mu 2018, LVMH idapeza mtundu wa French haute couture Jean Patou. Yakhazikitsidwa mu 1912, Jean Patou ndi wodziwika bwino chifukwa cha mapangidwe ake okongola komanso mwaluso kwambiri, makamaka mu gawo la haute couture. Kupeza uku kunakulitsanso chikoka cha LVMH pamakampani azovala zamafashoni, makamaka pamsika wama couture apamwamba kwambiri. Kudzera mwa Jean Patou, LVMH sinangokopa makasitomala okwera mtengo komanso kukweza mbiri yake komanso kuyimilira pamafashoni.

2019: Fenti

Mu 2019, LVMH idagwirizana ndi chifaniziro cha nyimbo zapadziko lonse Rihanna, kupeza 49.99% pamtundu wake wa Fenty. Fenty, mtundu wa mafashoni omwe adakhazikitsidwa ndi Rihanna, amalemekezedwa chifukwa cha kusiyana kwake komanso kuphatikizika kwake, makamaka pazokongoletsa ndi mafashoni. Kugwirizana kumeneku sikunaphatikize nyimbo ndi mafashoni komanso kuphatikizira LVMH ndi mphamvu zatsopano komanso mwayi wopeza ogula achichepere. Kupyolera mu Fenty, LVMH idakulitsa kufikira pakati pa anthu achichepere ndikulimbitsa mpikisano wake m'misika yosiyanasiyana.

2019: Stella McCartney

M'chaka chomwecho, LVMH adalowa nawo mgwirizano ndi wojambula waku Britain Stella McCartney. Stella McCartney wodziwika chifukwa chodzipereka ku mafashoni okonda zachilengedwe komanso okhazikika, ndi mpainiya wokhazikika. Mgwirizanowu sunangogwirizanitsa mafashoni ndi kukhazikika komanso kuyika chizindikiro chatsopano cha LVMH m'bwalo lokhazikika. Kudzera mwa Stella McCartney, LVMH idakopa ogula osamala zachilengedwe ndikulimbitsa mbiri yake komanso chikoka pachitukuko chokhazikika.

2020: Tiffany & Co.

Mu 2020, LVMH idapeza mtundu wa zodzikongoletsera zaku America Tiffany & Co. $15.8 biliyoni. Tiffany, yomwe idakhazikitsidwa mu 1837, ndi imodzi mwazodzikongoletsera zodziwika bwino kwambiri padziko lonse lapansi, zokondweretsedwa chifukwa cha kusaina mabokosi abuluu komanso mapangidwe apamwamba kwambiri a zodzikongoletsera. Kupeza kumeneku sikunangolimbitsa udindo wa LVMH pamsika wa zodzikongoletsera komanso kumapereka chithandizo champhamvu chamtundu wake pantchito yake yapadziko lonse lapansi. Kudzera mwa Tiffany, LVMH idakulitsa zomwe zidachitika pamsika waku North America ndikulimbitsa utsogoleri wake pagawo lazodzikongoletsera padziko lonse lapansi.